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A lot of my single friends moan to me about how hard it is to date online.

I can’t help but notice, though, that I hear very different complaints from men than from women (at least the straight ones—my gay friends are another matter).

If you are convinced that you have to lie in order to get someone to go out with you, I strongly disagree with you.

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I was doing research for a dating service branding project, but I took away two things I didn’t expect: first, that online dating sites (depending on which ones you join) are actual full of great people who are looking for an alternative to clubs and bars for meeting new people, and second that there are some oft-overlooked tricks to online dating that, according to many of the conversations I had, most people are not using. Make use of them, and you (and your date) should have a much more pleasant experience (and maybe you’ll find the girl or guy or transgendered person you’ve been looking for)! Do not, I repeat, DO NOT pretend to be something you are not while online dating.

Not only will this lead to inevitable disappointment for your date, it will also end with inevitable embarrassment on your part when your date walks out on you, comments on how much weight you’ve gained or hair you’ve lost since you took the photo on the site, or asks you where the tattoo went (this is an actual story I was told..apparently a guy that the storyteller went on a date with had Photoshopped a tattoo onto his arm in order to strike up a conversation with the girl, who liked tattoos…she was not amused when she found out).

Men looking to meet women online often tell me they feel frustrated because women don’t write back to them.

Women, on the other hand, tell me they get quantity rather than quality in terms of men writing to them.

Send the wrong emoji — or apparently any at all if you're male — and you're as good as gone.

The protocol can be daunting, especially to someone new to the game.

With the beginning of a new year, we figured there's no better time to ask online dating experts to share their tips for success.

Your odds are good during the winter: According to Lauren O'Reilly of Ok Cupid, people tend to end relationships going into the holidays and want to start fresh in the new year."Everybody starts their New Year's resolution, and a lot of times it's: Get online or go out more, proactive stuff to really meet somebody," said Jess Mc Cann, author of "You Lost Him at Hello: From Dating to 'I Do' — Secrets from One of America's Top Dating Coaches."Pressure from family members during the holidays or wishing they had someone to spend the holidays with encourages people.

When the world's first dating website appeared, it was largely considered to be a lonely hearts club for computer-savvy losers.

Fast-forward to the present day and online dating has become the preferred method of meeting potential partners for millions of people around the world.

The weather also plays a factor: It is "cuffing season," after all, the time of year when humans are more apt to want to stay in and cuddle up.

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